Gallery Blurb:
Hip-hop questions the validity of ideas. What makes a brand special? Is it the product, or is it the act of walking into a store and purchasing said product that gives us validation from the stores? High Commodities are a series of nails whose heads are the symbols of two popular luxury brands: Gucci and Louis Vuitton. Knock-offs of these chosen brands are the most commonly found amongst stores in the Englewood neighborhood. By placing the symbol of a luxury brand on an object as commoditized as a nail and striking it with a hammer, the piece questions the validity and preciousness of a symbol that for some, holds so much value.